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Microsoft is finding customers for its cell phone location server


Junk remover 1-800-Got-Junk is among the first to use a specialized Microsoft server to incorporate real-time location information into maps and driving directions generated by Microsoft MapPoint Web Service, the companies announced on Monday.

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The Microsoft offering lets 1-800-Got-Junk pack capabilities into cell phones for its drivers, such as pushing a single cell phone button to adjust a delivery route on the fly should they get lost...

The deal is a sign that the market for location-based services is starting to catch on among businesses. However, the technology has not yet caught on among the general public. While Microsoft has had some success with selling location information--it has more than 500 corporate customers generating 20 million maps and directions a day--Seinfeld conceded that it has been difficult getting consumers interested.

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